Introduction Data analytics is a broad term that can be used to describe several different processes. The term “analytics” was first used in 1979 by an IBM researcher named Thomas Davenport. Data analytics has several applications in business, science, technology and many other fields such as medicine and education. In […]

Introduction Big Data is one of the most powerful and exciting technologies in recent times. It can help you understand your customers, predict their behavior, and influence them in ways that you never thought possible. But that’s not all: Big Data also has applications in marketing automation, personalization, landing pages […]